

Experience Parma like a true local
The seven things to experience the city like a true Parmigiano inhabitant However, one thing is for sure: you will never go home hungry!...


50 shades of YELLOW
The strength of a color Symbol of light, energy and wealth, but also of envy, jealousy and betrayal, yellow has always been the color of...


Giovannino Guareschi: an Italian journalist, writer, and cartoonist
He who described himself as 'a man of difficult virtue' As the son of a schoolteacher and a retailer of bicycles with bad business sense,...


Zoe, Micol and Giovanna: the SORELLE FONTANA brand
Three haute couture designers from Parma who deserve the credit for making the Made in Italy famous all over the world In 1938 in...


PARMA: Things to do in the Italian capital of culture 2020+21
Parma is the ideal destination for those who want to benefit from artistic beauties without giving up a stop to enjoy its gastronomy.


Espresso: the Italian Coffee
A real love affair going on for more than four centuries In Italy, coffee first arrived in 1570. Initially, it was sold in pharmacies but...